The System

BUILT FORMEN WHOOPTIMIZE

The system built for men who take their appearance seriously. Nutrition, tracking, personalized protocols — no fluff, no sugarcoating.

The Reality
The Reality

WHY THIS MATTERS

Most men are playing life on hard mode without knowing it.

01 — PERCEPTION

People form a first impression of you in 7 seconds. Before you speak. Before they know your name. Before you get a chance.

02 — REALITY

Attractive men earn more, get hired faster, and are trusted sooner. That’s not opinion. That’s documented reality.

03 — THE MAJORITY

Most men accept where they are. They tell themselves looks don’t matter. They’re wrong — and deep down, they know it.

04 — THE TRUTH

The difference isn’t genetics. It’s information and the right system.

Peak Protocol was built for the men who refuse to accept less than their best. No filters. No sugarcoating. Just results.

Are you ready to find out exactly what’s holding you back?

What's Inside

THE FULL SYSTEM

Every tool you need — nothing you don't.

01 — LOOKSMAXXING

Looks Glossary

Learn the vocabulary. Canthal tilt, gonial angle, facial thirds, malar prominence — understand exactly what makes a face attractive and where you stand on every metric.

★ Premium
02 — AI COACH

Personalized AI Coach

Ask it anything, in your own words. Your AI coach reads your logged nutrition, training and protocol data and gives you real, specific answers — not generic advice.

★ Premium
03 — NUTRITION

Unlimited Calorie & Macro Tracking

Barcode scanning, full micronutrient breakdowns, a recipe builder, and complete diet plans — carnivore, primal, balanced, and more. Free, forever.

✓ Always Free
04 — COMPOUNDS

Supplement Index & Protocol Tracking

Full supplement profiles — brutally honest, what works and what doesn’t. Track your own protocol with vial, pill and powder dosing and reminders.

★ Premium
05 — FITNESS

Lift & Run Tracker

Log workouts from saved templates, track progressive overload, auto-detect PRs, and use the built-in rest timer. GPS run tracking with pace and distance.

★ Premium
06 — NUTRITION

Harmful Foods Guide

What’s working against you, why, and what to swap it for. General health education — free for every operator.

✓ Always Free
07 — PEAK SCORE

Daily Readiness Score

Your Peak Score — a single daily number built from your hydration, nutrition, and training data. Know exactly where you stand every morning.

✓ Always Free
0Core Systems
∞Free Calorie Logs
0Fluff or Filler
0Goal — Your Peak
Pricing

SIMPLE, HONEST PRICING

Start free. Go month-to-month, or save 44% on yearly.

The Flagship Feature

An AI Coach That Actually Knows You

Not generic tips. It reads your real logged nutrition, training, protocol and progress data, then tells you the truth about what to fix first — brutally honest, never sugarcoated.

Coach

“You're averaging 40g under your protein target four days running — that's why the lifts stalled, not your program. Fix that before you touch the split.”

Free Plan
$0/month
Free forever
  • ✓Unlimited calorie & macro logging
  • ✓Barcode scanning
  • ✓Water intake tracker
  • ✓Basic lift & run logger
  • ✓Basic streak tracker
  • ✓Looks glossary — first 5 entries
  • ✓Daily lock screen quote
Premium Monthly
$14.99/month
Month to month — cancel anytime
  • ✓The full AI Coach, unlimited
  • ✓Complete Looks Glossary — every entry, softmaxx and hardmaxx solutions
  • ✓Full Supplement Index — 30+ profiles, honest verdicts, dosing guidance
  • ✓Protocol & compound tracking — vial, pill & powder dosing with reminders
  • ✓Progress tracking — weight vs. goal, lift & run trends, Peak Score history
  • ✓Voice notes on workout logs
  • ✓GPS run tracking
  • +Billed monthly — cancel anytime
  • +No annual commitment
★ Best Value — 44% Off
Premium Yearly
$99.99/year
$179.88/yr if billed monthly
↓ Save 44% — just $8.33/month
  • ✓Everything in Premium Monthly
  • +Two months free vs paying monthly
  • +Price locked in for a full year
  • +Priority access to new features & beta drops

Cancel anytime · Switch plans whenever

Coming Soon — Not Yet Included

On the roadmap for a future Premium update — not available in the app today.

  • ◌Bloodwork tracker & interpreter
  • ◌Face & body progress photos
  • ◌Celebrity harmony matcher
  • ◌Skincare & sleep optimization
  • ◌Apple Health, Google Fit, Garmin & Whoop sync

STOP LEAVING
RESULTS BEHIND

Create your account and start today. Free to begin — upgrade whenever you’re ready.